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eXcelisys / Portfolio / Client Case Studies / John M. Marshall’s Jewelry

Project Details

  • Client John M. Marshall's, Inc.
  • Date 2010
  • Tags Consulting, Design-Development, Graphic Design, Integration, MySQL, PHP, Retail-Sales, Websites, WordPress
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Project Description

Challenge:

The primary challenges on this project included customizing a WordPress website template, changing the styling and functionality for a specific business need; and optimizing the site content for local SEO.

Solution:

Custom WordPress website solution included a new WordPress theme and site functionality specifically tailored to serve the needs of the business owners and their website visitors, as well as a variety of on and off-page optimization work, SEO copywriting, landing page development and usability improvements for higher rankings in local search.

Result:

The custom WordPress website now delivers the specific functionality the business owners wanted, as well as successfully promotes the business’ core products and services to its local customer base. Client enjoys having control and the ability to update the site at will.

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